TEDinArabic
Right-to-Left (RTL) multi-lingual website with 'headless' CMS
- Discovery
- Planning
- Design
- Development
- Quality Assurance
About the Company
TED Conferences is a media organization that publishes talks online for free distribution under the slogan “ideas worth spreading”. TED and Qatar Foundation launched TEDinArabic, a joint initiative featuring an ideas search, a live event and a custom digital destination, that will provide a global platform for thinkers, researchers, artists and change-makers across the Arabic-speaking world to share their ideas with a global audience.
The
Problem
TED Conferences (TED) is a globally recognized brand known for their vast and eclectic library of content. TED recognized there was an underserved Arabic-speaking audience online and set out to do something about it. Before they could begin creating and sharing TED Talks in Arabic, they needed an online platform as a home base for this audience that, to date, had no online destination like this.
The
Solution
TED engaged KnockMedia to build a mobile-first site for videos, livestreams and articles in Arabic and English. We designed the interface around Arabic’s right-to-left reading order while carrying TED’s visual identity across both languages.
The
Results
TEDinArabic gave TED and Qatar Foundation a dedicated home for Arabic-language talks and related content. The headless CMS gives the editorial team a way to manage content separately from the site’s presentation.
Technical Stack
Visual Design
