The way in which we consume media has fundamentally changed. Think about the number of mobile devices that have been sold in the last 5 years… Apple sold an estimated 3 million ipads the weekend following the launch of the mini, WOW. What’s more impressive than the sheer volume of devices is the way in which these devices have become such an important part of our day. According to the research team at InMobi, Americans spend 2.4 hours a day consuming media on their mobile devices, which is now more than the time Americans spend on more traditional media devices like television.
An interesting fact from this study shows that 39% of consumers use their mobile phones while watching TV. These numbers are quickly growing and are expected to accelerate due to rapid developments of speed and accessibility on the mobile web. The question is, are you preparing a mobile web design strategy?
In 2012, you simply cannot afford to NOT have a mobile web design strategy. A recent survey entitled ‘What Users Want from Mobile’ revealed that consumers expect mobile websites to load at the same speed or even faster than desktop sites, and these users are unlikely to return to a website if they had trouble accessing it on their mobile device the first time. 56% of those users are unlikely to recommend the site to friends if they have a poor mobile user experience and 34% of those users said that they would likely visit a competitor’s site if they had a user-friendly mobile site or application.
So, how important is mobile web design? VERY IMPORTANT! Consumers demand a great user experience on both mobile devices and PCs, it’s time to deliver what they are looking for!
If you would like more information on how to create a mobile web design strategy for your business, contact KnockMedia today at (800) 889-9316.