Instagram, a free social networking and photo-sharing app, allows virtually anyone to create great looking snapshots from their mobile device. Just point-and-shoot, apply a filter and instantly share it with the world. According to CNET Instagram has over 80 million users; 30 million of those joining the bandwagon in the last three months. And the trend is growing steadily, with a predicted 10 million users per month.
How can Instagram marketing ideas build your business?
Users will be exposed to your brand, if you promote your product creatively. Try hosting a photo contest. Use Instagram as your own free marketing platform, and get users excited about your brand. Interact with your followers by having them send in photos using your product creatively or photos of them simply visiting your store or business.
Use Hashtags
Hashtags (pound symbol followed by a keyword) are a way to find relevant search results for different categories on Instagram. Create a hashtag designated for your company, and build some social capital. You can use hashtags related to your photo to gain exposure. Users can share photos using your company’s hashtag, and are more likely to discover your company, increasing the amount of likes and followers you get.
Connect with your fans, and expand to potential clients.
Find and follow clients who are using your service on Instagram, and follow people who may have similar interests to build potential clients. With Instagram you can also geo-tag your location, allowing users who aren’t necessarily local to see your business in the area and discover what your company has to offer.
Integrate with Social Networks
Instagram photos are appearing everywhere; Facebook, Twitter, Forquare, and Tumblr, making it so much easier to integrate with many social media venues at one time. You can use your Instagram photos on your website or a custom Facebook fanpage tab, and update them often. This allows for better interaction with your clients, and connects on a more personal level.
Instagram is a popular and powerful tool that can help promote and build your business. Using these ideas for Instagram marketing can help you make the most out of social networking. When used correctly and updated often, results prove Instagram to be an effective marketing platform.
For more information on Instagram marketing ideas contact us at (800) 889-9316.