If you are a business owner of any magnitude, you have thought at length about preparation and have spent countless hours getting things ready to conduct business in order to be successful. You may have over thought certain aspects while paying little attention to other details, but in general you have felt an overall sense of being prepared, whether it be the night before several important meetings or 30 minutes before your doors open to welcome the dinner crowd.
We are now in a society where the majority of consumers decipher information and make purchasing decisions based upon their mobile web experience. An estimated 75% of smartphone users seek information about a business on their mobile device. Almost 90% of them have made a purchase of some sort based off of the experience they had from a business’ mobile website. Even more will completely pass by a business based on what they see (or don’t see) in their hand when looking up a business online.
Is a company any less legitimate if their website looks bad or does not function well on a mobile browser? No… the company is simply not prepared for the current and future situation.
The amount of consumers utilizing smartphones is constantly growing, and they tend to make the perfect customer for several reasons. For one thing, they are already out and about. If you own a restaurant or store, half the battle can be getting customers within the doors of your establishment. If they have to go home to pull up your website…you’ve lost them! Another factor to take into consideration is as obvious as it gets. Smartphone users buy them because they rely on them…they need them…they use them! They use them to find what they want. They use them to find what they need. As a society, we have grown dependent on these devices.
If you own a device such as a Droid, IPhone or Blackberry, there is a good chance you have looked up something online and turned the phone around to show someone what you found. There is also a good chance that the person you showed it to was looking for that something, and you saw a great opportunity to show off the power of your 3G (or 4G) device. Having your website designed for optimal viewing can make anyone who owns a smartphone a source of referral business at any time…if you are prepared of course!
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