By Anne Noordsy
Instagram, the popular photo sharing app, has proven to be more than just image sharing. In fact, this social media app is useful in building a business or company as well as improving that business or company’s relationship with existing and/or potential clients.
Consumers crave visually sharing experiences. With the use of Instagram, a company or business can highlight visual content by posting to their profile. People with Instagram accounts are excited to connect with a business or company in a more personal and intimate way, so utilizing Instagram in this style is beneficial. Instagram is also a simple way to create your own online portfolio. Anyone can see your account as long as it’s public so it is easy for others to see who you are and what you do.
The use of Instagram can also allow for followers to get a “sneak peek” of what the company is doing or a new service they are providing. Plus, “never seen before” content is easily shareable on other social media pages like Facebook and Twitter. Also, followers can discover what it would be like to work there when photos are posted of daily events at the office.
Simply posting on Instagram can even drive a vast amount of traffic to the company’s website. However, content needs to be inspiring and catch the attention of the audience. In fact, stronger emotional connections are made with images we see more so than articles or words we read.
Posting a balance of fun images such as employee pets or candid shots of employees as well as photos that promote the business is key. Additionally, being an engaged user on Instagram by following others, liking their photos, and connecting the company’s Instagram account to the Facebook profile will draw in more views, traffic, and potentially more clients.
By treating followers to a quality visual experience, a company’s brand can improve exponentially. You may wonder how social media platforms like Instagram can have such an impact on the success of a business or company but social media is doing wonders for the business world.
At KnockMedia, we recently created our own Instagram account to connect with our clients and enhance our brand. Marketing is an essential component of the company and Instagram is helping to boost our social media and marketing presence. Whether it’s posting a “behind the scenes” shot of employees at work or pictures of events, KnockMedia provides a wide array of content on Instagram to engage existing and potential clients. You can view our Instagram account at www.instagram.com/knockmedia.ct/